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Big Vision, Small Business
Year
2002
Language
ENGLISH
Publication Information
Berrett-Koehler Publishers
Summary
While most of the business world worships size and constant growth, Big Vision, Small Business celebrates the art-and power-of small. Based on interviews with more than seventy small-business owners and on her own experiences as a successful small-business entrepreneur, Jamie Walters shows how a business can stay small and remain vital, healthy, and rewarding. If you long to run a successful, socially conscious enterprise as one element of a fulfilling personal life, Big Vision, Small Business shows you how. Covering growth options and small-enterprise advantages, inspired visioning, communication, and right-relationship, mindset issues and expectation management, and wisdom and mastery practices, Big Vision, Small Business is a must-read for every entrepreneur and futurist. Walters defines for keys essential to creating a small business with a big vision: • Creating alternatives to the dominant definition of "growth • Learning the art of visioning big • Creating "right relationships" with employees, customers, and others • Overcoming the common stumbling blocks, such as money, risk, competition, and success.