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Regulatory Focus and Human Motivation
Year
2016
Language
ENGLISH
Duration
30m
Rating
TVPG
Performers
Ryan Hamilton
Written By
Ryan Hamilton
Publication Information
The Great Courses
Summary
For centuries, decision-making motivation was seen in the context of maximizing pleasure and minimizing pain. But recent scientific research reveals a more complex framework. Regulatory Focus theory shows that we operate from four motivational states, not two, and it reveals a richer and more accurate framework for understanding our decisions.