eVideo
hoopla Instant
How Framing Effects Guide Decisions
Year
2016
Language
ENGLISH
Duration
30m
Rating
TVPG
Performers
Ryan Hamilton
Written By
Ryan Hamilton
Publication Information
The Great Courses
Summary
Even as children, we learned that the way in which we presented a choice to our parents was often as important as the specific question we asked. Decision science reveals just how that tool - decision framing - can be used to our benefit, and how it is used to manipulate our choices as consumers.