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Book

Start with why : how great leaders inspire everyone to take action

Call Number

  • 658.4092 S6169 2025 (CEN, EAS, OSH)

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Edition

Updated edition.

Publication Information

New York, NY : Portfolio / Penguin, [2025]

Physical Description

xiv, 249 pages illustrations 22 cm

Summary

"Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way-- and it's the opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did...but with WHY they did it. Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY."-- jacket flap.

"In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek's videos have been seen by over a billion people around the world, including more than 65 million who've watched his TED Talk based on Start With Why. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did...but with WHY they did it. Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY. With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy." --

Notes

First published in hardcover as Start with why by Portfolio / Penguin in 2009.

Contents

  • Epigraph
  • Forward : The Seed of a Movement
  • Introduction : Why Start with Why?
  • Part 1 : A World That Doesn't Start with Why
  • Chapter 1 : We Assume We Know
  • Chapter 2 : Carrots and Sticks
  • Part 2 : An Alternative Perspective
  • Chapter 3 : The Golden Circle
  • Chapter 4 : This Is Not Opinion, This Is Biology
  • Chapter 5 : Clarity, Discipline and Consistency
  • Part 3 : Leaders Need a Following
  • Chapter 6 : The Emergence of Trust
  • Chapter 7 : How a Tipping Point Tips
  • Part 4 : How to Rally Those Who Believe
  • Chapter 8 : Start with Why, but Know How
  • Chapter 9 : Know Why. Know How. Then What?
  • Chapter 10 : Communication Is Not About Speaking, It's About Listening
  • Part 5 : The Biggest Challenge Is Success
  • Chapter 11 : When Why Goes Fuzzy
  • Chapter 12 : Split Happens
  • Part 6 : Discover Why
  • Chapter 13 : The Origins of a Why
  • Chapter 14 : The New Competition

Subjects