Every day is Sunday : how Jerry Jones, Robert Kraft, and Roger Goodell turned the NFL into a cultural & economic juggernaut
Edition
First edition.
Publication Information
New York, NY : Grand Central Publishing, Hachette Book Group, 2025.
Physical Description
v, 327 pages ; 24 cm
Summary
"On February 11, 2024, NFL Commissioner Roger Goodell and the NFL's two most powerful owners, Jerry Jones and Robert Kraft, looked down at the spectacle before them. What they saw was the league's championship game, the Super Bowl -- now a de facto national holiday -- being played in a shiny $2 billion stadium, home to the first football franchise based in Las Vegas, after the league's embrace of nationwide gambling. The moment was over thirty years in the making. It was another sign the Goodell and the owners saw the NFL as a media behemoth and cultural institution, not just a mere sports league. In Every Day Is Sunday, veteran New York Times business and NFL reporter Ken Belson traces the evolution of the league, from "one of the four big U.S. professional sports," into the cultural and economic juggernaut it is today. Belson illustrates how the league's rise coincided with the arrival of Jones and Kraft in the early '90s. He provides an inside look at how these two men reshaped the league, taking readers into the secretive owners meetings, how they decided Goodell was the right man to replace Paul Tagliabue as commissioner, and how the three built, wielded, and held on to their collective power. Perfect for fans of Mark Leibovich's Big Game, Belson provides a unique peek behind the curtain of how America's favorite sport achieved its status -- and how these three men let nothing, or no one -- stand in their way" --
Contents
- Introduction : The best acrobats
- "Do you want a yarmulke or a helmet?"
- "Rupert, you don't have to do this!"
- "I like to smear that Cowboys peanut butter on everything"
- The ultimate middleman
- Great escapes
- The senator's son
- "One of those rare existential threats"
- "The smartest guy in the room and hardly anyone knows him"
- A high school cafeteria for billionaires
- "Greed is a great sin"
- Two fine legacies
- Under attack
- Slave auctions and bro hugs
- The game to end all games
- "If it ain't broke, fix it anyway".