Trademark : legal care for your brand
Edition
14th edition.
Publication Information
El Segundo, CA : Nolo, [2025]
Physical Description
308 pages : illustrations ; 23 cm
Summary
"A business name, the names of key products, logos, packaging, and slogans can all function as trademarks that distinguish a business and its products and services. This book has the most up-to-date information on selecting and protecting a great trademark and registering and maintaining a trademark with the federal government. It explains how to choose a trademark that distinguishes a business from competitors, search for conflicting marks, register a mark with the U.S. Patent and Trademark Office, protect marks from unauthorized use by others, resolve trademark disputes outside the courtroom, and create an internet presence and secure a domain name"--
Notes
Includes index.
Formerly published as Trademark : legal care for your business & product name.
Contents
- You legal companion for trademarks
- Trademarks 101
- High-level branding, business names, and domain names
- Distinctiveness : the key to trademark strength
- Trademark searches : what they are and why you should do one
- The trademark classification system
- Doing a federal search
- Applying for a federal trademark
- How to use and care for your trademark
- Sorting out trademark disputes
- Trademark disputes : when someone infringes your mark
- Trademark disputes : when someone objects to your trademark
- International trademark protection
- Help beyond this book
- Appendixes. A: International classifications of goods and services
- B: Glossary of terms
- C: Selected pages from Thomson CompuMark trademark research report.