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Book

Effective fundraising for nonprofits : real-world strategies that work

Call Number

  • NON PROFIT 658.15224 B8271 2025 (CEN)

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Edition

8th edition.

Publication Information

El Segundo, CA : Nolo, [2025]

Physical Description

370 pages : illustrations ; 23 cm

Summary

"The success of a nonprofit depends on its ability to raise donations from individuals, companies, and institutions. This book includes advice and stories from more than 50 experienced fundraisers, foundation staffers, journalists, and more. It explains how to make a fundraising plan, work with individual donors, plan special events, use traditional and social media to engage supporters, and much more. This book also provides creative grassroots strategies and dozens of real-life success stories, and cuts out the jargon and "consultant speak" that's all too common in books about fundraising for nonprofits"--

Notes

Includes index.

Contents

  • Your fundraising companion
  • Your fundraising team
  • Developing your fundraising plan
  • Attracting individual supporters
  • How to keep the givers giving
  • Midscale and major donors
  • Funds from the great beyond: bequests and legacy gifts
  • Special events
  • Raising money through business or sales activities
  • Seeking grants from foundations, corporations, and government
  • Integrating nonprofit communications into fundraising efforts.

Subjects