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Book

Run it like a business : strategies for arts organizations to increase audiences, remain relevant, and multiply money--without losing the art

Call Number

  • NON PROFIT 700.68 B494 (CEN)

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Publication Information

Dallas, TX : BenBella Books, Inc., [2024]

Physical Description

xix, 234 pages ; 24 cm

Summary

"Run it Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the art and its patrons"--

Contents

  • Introduction : Avoiding the toilet
  • It's not the product, it's the packaging : prioritize the customer experience
  • If it works for Netflix : recurring revenue and the subscription economy
  • Don't fear the machine : digital content drives analog attendance
  • We have a lot to offer besides the art : the case for vertical integration
  • Who's on first : diversifying the audience
  • Heidi vs. Howard : hire fairly, compensate radically
  • We're not a family, we're a team : company culture
  • The 40-year-old-virgin silo : organizational structure
  • Not throwing away my shot : companies that advocate, outperform
  • The art is not the problem : brand relevance
  • Epilogue : Where are we now?

Subjects