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Book

Nonprofit communications : a mission-driven and human-centered approach

Call Number

  • NON PROFIT 658.45 G133 (CEN)

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Publication Information

New York, NY : Routledge, 2024.

Physical Description

183 pages ; 24 cm

Summary

"This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good. Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly Gaggin explores the industry in a way that nurtures the servant's heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. The text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served. This book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and/or management as well as an essential resource for nonprofit industry professionals"--

Contents

  • So, what IS a nonprofit?
  • Why and how nonprofits communicate
  • People, people, and more people
  • Let's get strategic
  • D.E.E.E.M.
  • I'm not crying you're crying
  • storytelling in the nonprofit space
  • Getting the word out: optimizing tactics, and media relations
  • NGOs
  • Corporate social responsibility
  • Let's get real: a candid exploration of a career in nonprofits.

Subjects