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Book

Achieving excellence in fundraising

Call Number

  • NON PROFIT 658.15224 T282 (CEN)

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Edition

Fifth edition.

Publication Information

Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]

Physical Description

xlvi, 526 pages : illustrations (black and white) ; 25 cm

Summary

"Strategies and concepts for mission-based fundraising From the world's first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations. This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today's fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book's organization and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field! Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy; Consider today's most pressing issues in fundraising--using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more; Utilize research-based fundraising strategies to enhance the success of your organization's efforts and to achieve your professional goals. Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space." --

Contents

  • List of Tables, Figures, and Exhibits
  • Foreword
  • Preface
  • Acknowledgments
  • The Editors
  • Author Bios
  • PART ONE: PHILANTHROPIC CONCEPTS FOR FUNDRAISING
  • 1.Developing a Personal Philosophy of Fundraising / 2. A Commitment to Ethical Fundraising / 3. Legal Aspects of Fundraising / 4. Theory in Fundraising / 5. The Joy of Giving / PART TWO: CONTEMPORARY DYNAMICS OF FUNDRAISING
  • 6. The Philanthropic Context for Fundraising / 7. Fundraising in Challenging Times: Crisis, Survival, and Transformation / 8. Fundraising across Nonprofit Subsectors / 9. Global Philanthropy and Cross-Cultural Fundraising / 10. Fundraising for Advocacy and Social Change / PART THREE: AN ORGANIZATIONAL FOUNDATION FOR FUNDRAISING
  • 11. Preparing the Organization for Fundraising / 12. Building a Comprehensive Fundraising Program / 13. Articulating a Case for Support / 14 Identifying and Qualifying Potential Donors / 15. Budgeting and Evaluation in Fundraising / 16. Marketing for Strategic Fundraising / 17. Integrating Principles of Donor Relations / PART FOUR: THE FUNDRAISING TEAM
  • 18 Fundraisers: Stewards of Philanthropy / 19. Fundraising Planning, Management, and Leadership / 20. Engaging the Board for Fundraising / 21. Working with Volunteer Fundraisers / PART FIVE: BUILDING AND SUPPORTING THE DONOR BASE
  • 22. The Annual Giving Program / 23. Crafting Compelling Appeals / 24. Developing Digital Fundraising Strategies / 25. Planning Events with Purpose / PART SIX: ENGAGING THE DIVERSITY OF INDIVIDUAL DONORS
  • 26. Understanding Individual Donors / 27. The Role of Religion in Giving / 28. Women and Philanthropy / 29. Philanthropy among Communities of Color / 30. LGBTQ Philanthropy / 31. Differentiating Generations and Their Giving / 32. High Net Worth Household Giving Insights / PART SEVEN: STRATEGIES FOR MAJOR DONORS AND INSTITUTIONAL FUNDERS
  • 33. Co-Creating Major Gifts / 34. The Invitation to Give / 35. Campaign Essentials / 36. Planned Giving Principles / 37. Donor-Advised Fund (DAF) Basics / 38. Overview of Grantmaking Foundations / 39. Business Sector Fundraising / References
  • Index.

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