The He-Man effect : how American toymakers sold you your childhood
Edition
First edition.
Publication Information
New York : First Second, 2023
Physical Description
258 pages : chiefly illustrations (black and white) ; 22 cm
Summary
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.
Subjects
- Toys > United States > Marketing > History > 20th century > Comic books, strips, etc.
- Toy industry > Moral and ethical aspects > Comic books, strips, etc.
- Toy industry > Corrupt practices > Comic books, strips, etc.
- Television advertising > Moral and ethical aspects > Comic books, strips, etc.
- Child consumers > United States > History > 20th century > Comic books, strips, etc.
- Toys > Psychological aspects > Comic books, strips, etc.