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Book

Elvis, inc. : the fall and rise of the Presley empire

Call Number

  • 782.42166 P934 (CEN)

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Publication Information

Rocklin, CA : Prima Publishing, ©1996.

Physical Description

xiv, 242 pages : illustrations ; 24 cm

Summary

When Elvis Presley died, everyone assumed nine-year-old Lisa Marie would inherit one of the largest fortunes in the world. Yet the most successful entertainer in history left an estate worth less than $7 million. How could this happen? Within a year of Elvis's death, his father, Vernon Presley, began selling off the estate's assets in a desperate attempt to pay Graceland's mounting bills. Today, despite the effects of Elvis's disastrous royalty agreements and a host of bizarre financial debacles, Elvis Presley Enterprises rakes in at least $100 million a year. That's substantially more than Elvis made when he was alive! This book tells the fascinating story of how Elvis the man became Elvis the trademark - and, in doing so, spawned a legacy of epic proportions. -- from back cover.

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