Trademark : legal care for your business & product name
Edition
13th edition / editor, Janet Portman.
Publication Information
[Berkeley, California] : Nolo, 2022.
Physical Description
466 pages : illustrations ; 23 cm
Summary
"A business name, the names of key products, logos, packaging, and slogans all can function as trademarks that distinguish a business and its services and products. This book has information on how to select and protect a great trademark and how to register and maintain a trademark with the federal government. The reader will learn how to choose a trademark that distinguishes their business from competitors, search for marks that might conflict with their own, register a mark with the U.S. Patent and Trademark Office, protect marks from unauthorized use by others, resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name"--
Notes
Includes index.
Contents
- A trademark primer
- Trademark, domain names, and the internet
- How to choose a good name for your business, product, or service
- Trademark searches : what they are and why you should do one
- How to do your own trademark search
- How to evaluate the results of your trademark search
- Federal trademark registration
- How to use and care for your trademark
- Evaluating trademark strength
- Sorting out trademark disputes
- When someone infringes your mark
- When someone claims that you infringed a trademark
- International trademark protection
- Help beyond this book.