Parking Lot Construction: As part of our ongoing work to maintain and improve Central Library, the parking lot will be closed for construction from Tuesday, July 28, to Saturday, August 1. Visit the Central Library page for more details. 

CLOSURE: Central Library will be closed Tuesday, July 21, through Saturday, July 25, while emergency repairs are made to the building’s cooling system. We expect to reopen Monday, July 27.

Notice of Public Meeting: Kalamazoo Public Library Board of Trustees | July 27 | 5:30 pm | Central Library/Van Deusen Room. The packet of information for the meeting can be found on the library’s website. 

Book

Making & marketing a successful art & craft business

Call Number

  • 745.5068 P9821.1 (OSH)

Browse similar titles by call number

Edition

Revised and expanded edition.

Publication Information

Kent, United Kingdom : Search Press, 2019.

Physical Description

256 pages : color illustrations ; 21 cm

Summary

A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online-selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.

Notes

Includes index.

Contents

  • Where do I start?
  • Legal matters
  • Presentation
  • Social media
  • Selling online
  • Selling offline.

Subjects