The Faygo book
Publication Information
Detroit, Michigan : Wayne State University Press, [2018]
Physical Description
xiii, 135 pages : illustrations (some color), portraits ; 26 cm
Summary
"The Faygo Book is the story of Detroit's beloved soda pop and how it has remained the last bottler standing in "pop alley" thanks to its pioneering techniques, rambunctious rainbow of flavors, and a fiercely loyal community. Joe Grimm carefully measures out the ingredients for a successful beverage company that has forged a bond with a city and its residents for more than a century in spite of dicey economic times in a boom-and-bust town. These stories and facts will tickle the taste buds and memories of Detroiters and Faygo lovers everywhere." --Page [4] cover.
Notes
"A painted turtle book".
Contents
- Foreword
- Preface
- Pop Culture: Why we love Faygo ; From Russia with frosting ; It's pop, not soda
- The Elements: Fizzical science ; Flavor purveyors ; Oh, sugar!
- The sons rise: Pivot point ; Innovation station ; Bottlenecked
- Faygo people: They hired locally ; ...and people stayed ; Citizen Faygo
- Advertising: Street marketing ; Cartoons, kids, and celebs ; Genie out of the bottle
- Growing pains: Crossroads ; Going once, going twice ; The soda bubble
- Timeline
- Faygo Flavors
- Sources.