Eat this! : how fast-food marketing gets you to buy junk (and how to fight back)
Publication Information
Markham, Ontario ; Brighton, Massachusetts : Red Deer Press, [2017]
Physical Description
iv, 36 pages : color illustrations ; 23 x 26 cm
Summary
"Eat This examines how the fast-food industry uses advertising and marketing to influence children and young adults, while providing means and measures to combat the ubiquitous problem."--
Contents
- What is marketing?
- It's in the can
- Word of mouth
- Game time
- In doughnuts we trust
- What a character
- Picture perfect
- Too good to be true
- Captive audience
- Pester power.