Effective fundraising for nonprofits : real-world strategies that work
Edition
5th edition.
Publication Information
Berkeley, CA : Nolo, 2016.
Physical Description
474 pages : illustrations ; 23 cm
Notes
Includes index.
Contents
- Your fundraising companion
- Fundraising tools
- Developing your fundraising plan
- Attracting individual supporters
- How to keep the givers giving
- Midscale and major donors
- Funds from the great beyond: bequests and legacy gifts
- Special events
- Raising money through business or sales activities
- Seeking grants from foundations, corporations, and government
- Creating printed communications materials
- Designing your website to draw in donors
- Outreach via traditional and social media.