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Book

Pre-suasion : a revolutionary way to influence and persuade

Call Number

  • 153.852 C565.2 (CEN)

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Edition

First Simon & Schuster hardcover edition.

Publication Information

New York : Simon & Schuster, 2016.

Physical Description

xiii, 413 pages : illustrations ; 24 cm

Summary

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

Subjects