Seeing through a donor's eyes : how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign
Publication Information
Medfield, MA : Emerson & Church, Publishers, c2014.
Physical Description
167 p. : ill. ; 24 cm.
Contents
- And if you are in a capital campaign
- Types of cases : a shopping guide
- Why you matter to donors
- Writing a fabulous case is easy
- The case writing process : an overview
- Day 1 : gather your pile of information
- Also on day 1 : decide about interviews
- Day 2 : conduct your interviews
- What kinds of interview questions
- Day 3 : skim the cream
- Wanted : emotional triggers and benefits
- Day 4 : the internal case emerges
- Day 5: start writing
- What do we call it?
- The marketing brief : your skeleton
- Writing ills' the doctor is in
- Telling your story
- Prepare to be browsed
- Make your case bigger than you
- Put it in a nutshell, too
- Take your prospect on a verbal tour
- How you say things does matter
- The cherry on top
- The call to action
- The role of visuals
- "I'll know a great case when I see it"
- Reality check.