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Book

The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause

Call Number

  • NON PROFIT 658.8 L618.1 (CEN)

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Edition

1st ed.

Publication Information

San Francisco, CA : Jossey-Bass, c2010.

Physical Description

xxviii, 228 p. ; 24 cm.

Summary

This book is a nonprofit's real-world survival guide and nitty-gritty how-to handbook. This book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. It shows how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. It includes cost-effective strategies and proven tactics for nonprofits; An ideal resource for thriving during challenging times; Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit. Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, the author is a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com -- Provided by publisher.

Contents

  • Getting ready to do It right
  • Ten new realities for nonprofits
  • Nonprofit marketing plans in theory and in the real world
  • Listen to the world around you
  • Writing a quick - and - dirty marketing plan for a specific program
  • Define your audiences: who do you want to reach?
  • Create a powerful message: what do you want to say?
  • Deliver your message: how and where are you going to say it?
  • Spread your message further by telling great stories
  • Building a community of supporters around you
  • Make it easy to find you and to connect with your cause
  • Become an expert source for the media and decision makers
  • Stay in touch with your community of supporters
  • Adopt an attitude of gratitude
  • Empower your fans to build more support for you
  • Doing it yourself without doing yourself in
  • Find the time: get more done in fewer hours
  • Find the talent: keep learning and get good help
  • Find the treasure: market your good cause on a tight budget
  • How do you know whether you are doing a good job?

Subjects