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Book

Opening the door to major gifts : mastering the discovery call

Call Number

  • NON PROFIT 658.15224 G813 (CEN)

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Publication Information

Rancho Santa Margarita, CA : CharityChannel Press, 2013.

Physical Description

xvii, 93 pages : illustrations ; 24 cm.

Summary

If you are not feeding new prospective major gift donors into your pipeline on a regular and systematic basis, sooner or later your efforts are going to stall. So, whether you are new to fundraising or have been active in the profession for years, this is a resource that can help you build new relationships and add good prospects to your portfolio. The book provides specific strategies that will increase your odds for success when you are ready to meet your donors. You will learn to "warm" your prospects so they are receptive to your outreach, to make allies of the gatekeepers who control access to the decision makers, and to conduct a qualification call that is both casual and purposeful. All of these methods are designed to initiate a comfortable and meaningful relationship that will one day result in a significant philanthropic investment.

Notes

Includes index.

Subjects