Engagement from scratch! : how super-community builders create a loyal audience and how you can do the same!
Publication Information
[Montreal?] : Firepole Marketing, c2011.
Physical Description
223 p. : ill. ; 24 cm.
Notes
Compilation of comments by over 30 people involved in audience and community building.
Contents
- Foreword / by C.C. Chapman
- Introduction
- My story of engagement from scratch
- General principles
- Know and love your audience
- Why and how to do content
- Why and how to do social media
- Be your passionate self
- Stories and lessons learned
- Step-by-step
- Conclusion
- Postscript: the most important things
- Thank you
- Support the teaching of entrepreneurship
- Sponsors and special offers.