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Business plans that work : a guide for small business

Call Number

  • 658.4012 Z16 (CEN)

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Edition

2nd ed. ; Rev. and expanded ed.

Publication Information

New York : McGraw-Hill, c2011.

Physical Description

viii, 197 p. : ill. ; 23 cm.

Summary

A virtual blueprint for entrepreneurial success, this new edition of the entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors, attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business.

Notes

Rev. ed. of: Business plans that work / Jeffry A. Timmons, Stephen Spinelli, Andrew Zacharakis. c2004.

Contents

  • Entrepreneurs create the future
  • Before you start planning, ask the right questions
  • Getting started
  • Industry : zoom lens on opportunity
  • Company and product description : selling your vision
  • Marketing plan : reaching the customer
  • Operations and development : execution
  • Team : the key to success
  • The critical risks and offering plan sections
  • Financial plan : telling your story in numbers.