NOTICE: Kalamazoo Public Library is currently experiencing an interruption with our YouTube channel. We are working to resolve the issue and hope to have access restored soon. We appreciate your patience.

Book

The rules of influence : winning when you're in the minority

Call Number

  • 153.852 C8918 (CEN)

Browse similar titles by call number

Edition

1st ed.

Publication Information

New York : St. Martin's Press, 2012.

Physical Description

279 p. ; 25 cm.

Contents

  • Who and what is a minority?
  • How our groups define who we are
  • You in or out?
  • Re-sizing Goliath
  • The Holy Trinity (plus one) of minority influence
  • Making the subjective objective
  • Things are not always as they seem
  • Getting it all wrong
  • The empire strikes back
  • The new rules of influence.

Subjects