The willpower instinct : how self-control works, why it matters, and what you can do to get more of it
Publication Information
New York : Avery, c2012.
Physical Description
275 p. : ill. ; 24 cm.
Contents
- I will, I won't, I want : what willpower is, and why it matters
- The willpower instinct : your body was born to resist cheesecake
- Too tired to resist : why self-control is like a muscle
- License to sin : why being good gives us permission to be bad
- The brain's big lie : why we mistake wanting for happiness
- What the hell : how feeling bad leads to giving in
- Putting the future on sale : the economics of instant gratification
- Infected! : why willpower is contagious
- Don't read this chapter : the limits of "I won't" power
- Final thoughts.