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NOTICE: Due to a power outage, Oshtemo Branch Library is closed Tuesday, July 21 until further notice.  

Book

Mission-based marketing : positioning your not-for-profit in an increasingly competitive world

Call Number

  • NON PROFIT 658.8 B8581 (CEN)

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Edition

3rd ed.

Publication Information

Hoboken, N.J. : John Wiley & Sons, c2010.

Physical Description

xiii, 242 p. : ill. ; 24 cm.

Summary

"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."--

Subjects