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Book

Switch : how to change things when change is hard

Call Number

  • 303.4 H4376 (CEN)

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Edition

1st ed.

Publication Information

New York : Broadway Books, 2010.

Physical Description

305 p. ; 22 cm.

Summary

The Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Contents

  • Three surprises about change
  • Find the bright spots
  • Script the critical moves
  • Point to the destination
  • Find the feeling
  • Shrink the change
  • Grow your people
  • Tweak the environment
  • Build habits
  • Rally the herd
  • Keep the switch going
  • How to make a switch
  • Overcoming obstacles
  • Next steps.

Subjects

Added Authors

Dan Heath