CLOSURE: Central Library will be closed Tuesday, July 21, through Saturday, July 25, while emergency repairs are made to the building’s cooling system. We expect to reopen Monday, July 27. Click for more details on holds, program schedules, and returns during the closure. 

Notice of Public Meeting: Kalamazoo Public Library Board of Trustees | July 27 | 5:30 pm | Central Library/Van Deusen Room. The packet of information for the meeting can be found on the library’s website. 

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Marketing Foundations: The Marketing Funnel

Summary

Learn how you can leverage marketing funnels to enhance your brand's reach, engage customers, and ultimately drive conversions.

In this course, marketing thought leader Brad Batesole explains how to effectively apply the marketing funnel to your brand strategy and move consumers seamlessly from awareness to advocacy. Learn about each stage of the funnel—awareness, interest, desire, action, and loyalty—and how to strategically influence customers at these critical points. Discover the importance of segmentation, targeting, and personalized communication in nurturing consumer interest. Dive into practical applications, like using pay-per-click ads, social media campaigns, and customer testimonials, to influence buying decisions. Understand how to apply data analytics to identify weak points and refine your strategy continuously. Plus, explore real-life examples and learn creative solutions for leveraging the full power of a marketing funnel. This course was created by Brad Batesole. We are pleased to host this training in our library.

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