CLOSURE: Central Library will be closed Tuesday, July 21, through Saturday, July 25, while emergency repairs are made to the building’s cooling system. We expect to reopen Monday, July 27. Click for more details on holds, program schedules, and returns during the closure. 

Notice of Public Meeting: Kalamazoo Public Library Board of Trustees | July 27 | 5:30 pm | Central Library/Van Deusen Room. The packet of information for the meeting can be found on the library’s website. 

eLearning linkedin.com

Defining Your Unique Selling Proposition with Market Research

Summary

Learn how to define a strong, data-driven USP that sets your brand apart.

In this course, learn how to stand out in a crowded market by defining your unique selling proposition (USP)— the statement that tells your customers why you're different and the best choice. Instructor Sarah Weiss shows you how market research can help you craft a USP that resonates with your audience and differentiates your brand, ultimately driving more engagement and growth. Whether you're launching a new brand or refining an existing one, join Sarah to get a step-by-step guide to define a strong, data-driven USP that sets your brand apart.

Subjects

Added Authors

linkedin.com (Firm)