CLOSURE: Central Library will be closed Tuesday, July 21, through Saturday, July 25, while emergency repairs are made to the building’s cooling system. We expect to reopen Monday, July 27. Click for more details on holds, program schedules, and returns during the closure. 

Notice of Public Meeting: Kalamazoo Public Library Board of Trustees | July 27 | 5:30 pm | Central Library/Van Deusen Room. The packet of information for the meeting can be found on the library’s website. 

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Consumer Behavior Analytics for Marketing

Summary

Learn how to leverage consumer data for personalized marketing strategies that enhance customer engagement and drive revenue growth.

In this course, Christina Inge—a marketing agency CEO, author, international speaker, and professor—shows you how to leverage consumer data to enhance your marketing strategies and engage customers effectively. Discover the power of demographic, psychographic, and behavioral data in tailoring your marketing efforts. Learn to create personalized campaigns, manage customer data ethically, and comply with global privacy regulations. Find out how to implement a data-driven customer journey mapping and use remarketing to re-engage potential customers. Understand the value of creating a data ethics statement to ensure responsible data use within your organization. Benefit from industry insights, practical examples, and actionable steps to optimize your marketing efforts. By the end of this course, you'll be equipped to build trust with your customers and achieve sustainable growth through data-driven marketing strategies.

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