CLOSURE: Central Library will be closed Tuesday, July 21, through Saturday, July 25, while emergency repairs are made to the building’s cooling system. We expect to reopen Monday, July 27. Click for more details on holds, program schedules, and returns during the closure. 

Notice of Public Meeting: Kalamazoo Public Library Board of Trustees | July 27 | 5:30 pm | Central Library/Van Deusen Room. The packet of information for the meeting can be found on the library’s website. 

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Strategic Pricing for Products and Services

Summary

Learn more about how to identify and implement strategic pricing practices to support the long-term profitability of your business using a comprehensive step-by-step approach.

Whether you work at a large company, startup, or small business, strategic pricing is the most important decision related to your long-term profitability. In this course, professor and pricing expert Stefan Michel outlines the key elements of strategic pricing and provides a step-by-step guide for your products and services. Get hands-on experience with real-world scenarios and explore effective pricing strategies on the ground. Develop practical tools that you can put to use in your own unique environment. Stefan covers essential topics like how to research your customers' willingness to pay, analyze your competitive landscape, and identify and communicate the best price for your product or service. By the end of this course, you’ll have gathered new insights and sharpened your pricing mindset, making your business more profitable and customer-centric.

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