eVideo
Kanopy
The Creative Entrepreneur's Toolbox
Summary
In this non-traditional class, you'll gain access to a series of interviews that cover essential topics for the creative entrepreneur like marketing, design, and branding. These interviews were originally part of an initiative called The Board, which is a group of 100 creators that are working together to redefine the K-Swiss brand.Blogger Natalie Suarez sits down with some top creative entrepreneurs to go through their experience building their businesses. You'll learn from:• Sharmadean Reid, founder of WAH Nails over in London, will provide some pointers on developing your business plan.• Scott Sasso, founder of 10Deep here in New York, will speak on brand positioning, which will allow your consumers to distinguish your brand/business from everybody else.• Tyler Gage and Dan Mccombie - founders of Runa Tea, a tea company supporting indigenous farmers in the Amazon. They'll give some tips on building community and conscience into your business.• The Fat Jewish, everyone's favorite Instagrammer, who gives some insight on social media strategy and how you can leverage today's platforms to build your brand.• Rachel Wang, fashion director of Allure Magazine, speaks on the importance of your lookbook and Brand Imagery as a product company.• Jeff Staple provides tips on telling a story through your products.