eBook
hoopla Instant
From Essence to Expression
Year
2012
Language
ENGLISH
Publication Information
AuthorHouse UK
Summary
From Essence to Expression is a concise guide for entrepreneurs creating a brand from scratch or any small to medium sized business looking to brand or rebrand. In this book you will find out what a brand is; why it is so important for your business and how to commission cost-effective branding that differentiates you in the market using a simple 8-step process.