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eMagazine Libby

Managing the Capture of New Business

Author

SMA Inc.

Summary

Written by Frank Cappuccio, former EVP & GM of Advanced Development Programs and Strategic Planning at Lockheed Martin Aeronautics, this book describes the management tasks, activities, concepts, requirements, and other critical aspects of pursuing new business. Some elements happen in a structured sequence; many happen concurrently; all must be managed.

Subjects