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Book

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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

Call Number

  • 658.802 K495 (CEN)

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Edition

First edition.

Publication Information

New York : Hachette Books, 2017.

Physical Description

xi, 322 pages : illustrations ; 24 cm

Summary

Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.

Contents

  • Part one. Blue ocean shift
  • Reach beyond the best
  • The fundamentals of market-creating strategy
  • The mind of a blue ocean strategist
  • Humanness, confidence, and creative competence
  • Part two. The five steps to making a blue ocean shift
  • Step one: Getting started
  • Choosing the right place to start
  • Constructing the right blue ocean team
  • Step two: Understand where you are now
  • Getting clear about the current state of play
  • Step three: Imagine where you could be
  • Uncovering the hidden pain points that limit the size of your industry
  • Discovering an ocean of noncustomers
  • Step four: Find how you get there
  • Reconstructing market boundaries--systematically
  • Developing alternative blue ocean opportunities
  • Step five: Make your move
  • Selecting your blue ocean move and conducting rapid market tests
  • Finalizing and launching your blue ocean move
  • Epilogue: A national blue ocean shift in action.

Added Authors

Renée Mauborgne

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