Book
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
Edition
First edition.
Publication Information
New York : Hachette Books, 2017.
Physical Description
xi, 322 pages : illustrations ; 24 cm
Summary
Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.
Contents
- Part one. Blue ocean shift
- Reach beyond the best
- The fundamentals of market-creating strategy
- The mind of a blue ocean strategist
- Humanness, confidence, and creative competence
- Part two. The five steps to making a blue ocean shift
- Step one: Getting started
- Choosing the right place to start
- Constructing the right blue ocean team
- Step two: Understand where you are now
- Getting clear about the current state of play
- Step three: Imagine where you could be
- Uncovering the hidden pain points that limit the size of your industry
- Discovering an ocean of noncustomers
- Step four: Find how you get there
- Reconstructing market boundaries--systematically
- Developing alternative blue ocean opportunities
- Step five: Make your move
- Selecting your blue ocean move and conducting rapid market tests
- Finalizing and launching your blue ocean move
- Epilogue: A national blue ocean shift in action.