Book
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Streampunks : YouTube and the rebels remaking media
Edition
First edition.
Publication Information
New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2017]
Physical Description
xxi, 255 pages ; 24 cm
Summary
"In Streampunks: YouTube and The Revolutionaries Remaking Media, industry veteran Robert Kyncl explains how YouTube has changed the entertainment more in the past ten years than in the previous sixty. With a boots-on-the-ground account of the upstart company who brought video to your computer screen and phone streaming video, Kyncl, now YouTube's Chief Business Officer, in collaboration with Google speechwriter Maany Peyvan, reveals the people, principles, and practices reshaping the way media gets created and consumed. With behind the scenes stories of the most influential stars on camera and the dealmakers brokering the future of entertainment,l Kyncl discusses his career at three of the most innovative media companies: HBO, Netflix and YouTube. He describes the new rules of entertainment and how and why the media landscape is being so radically transformed. STREAMPUNKS persuasively makes the point that, despite concerns about an era of 'Peak TV' overwhelming audiences or technology impoverishing artists and undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse and immersive content. Meet the future of entertainment in Streampunks"--