Book
Designing with data : improving the user experience with A/B testing
Publication Information
Sebastopol, CA : O'Reilly, 2017.
Physical Description
370 pages : illustrations
Contents
- [ Foreword ]; [ Preface ]; Introducing a Data Mindset; Data as a Trend; Three Ways to Think About Data; What Does This Mean for You as a Designer?; Data Can Help to Align Design with Business; With a Little Help from Your Friends…; What If You Don't Have Data Friends (Yet)?; Themes You'll See in This Book; Summary; Questions to Ask Yourself; The ABCs of Using Data; The Diversity of Data ; Why Experiment?; Basics of Experimentation; A/B Testing: Online Experiments; Your Hypothesis and Why It Matters; Running Creative A/B Tests; Summary; Questions to Ask Yourself
- A Framework for ExperimentationIntroducing Our Framework; Three Phases: Definition, Execution, and Analysis; Examples: Data and Design in Action; Summary; Questions to Ask Yourself; The Definition Phase (How to Frame Your Experiments); Getting Started: Defining Your Goal; Identifying the Problem You Are Solving; Building Hypotheses for the Problem at Hand; The Importance of Going Broad; Which Hypotheses to Choose?; Summary; Questions to Ask Yourself; The Execution Phase (How to Put Your Experiments into Action); Designing to Learn; Designing the Best Representation of Your Hypothesis; Summary
- Questions to Ask YourselfThe Analysis Phase (Getting Answers From Your Experiments); Vetting Your Designs Ahead of Launch; Launching Your Design; Evaluating Your Results; What Does the Data Say?; Rolling Out Your Experience, or Not; Case Study: Netflix on PlayStation 3; Summary; Questions to Ask Yourself; Creating the Right Environment for Data-Aware Design; Principle 1: Shared Company Culture and Values; Principle 2: Hiring and Growing the Right People; Principle 3: Processes to Support and Align; Summary; Questions to Ask Yourself; Conclusion; Ethical Considerations ; Last Words; Resources