Book
Pre-suasion : a revolutionary way to influence and persuade
Edition
First Simon & Schuster hardcover edition.
Publication Information
New York : Simon & Schuster, 2016.
Physical Description
xiii, 413 pages : illustrations ; 24 cm
Summary
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.