Book
Contagious : why things catch on
Edition
1st Simon & Schuster hardcover ed.
Publication Information
New York : Simon & Schuster, 2013.
Physical Description
viii, 244 p. : ill. ; 23 cm.
Summary
Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Contents
- Why things catch on
- Social currency
- Triggers
- Emotion
- Public
- Practical value
- Stories.