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Book

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Contagious : why things catch on

Call Number

  • 658.8342 B4963 (CEN)

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Edition

1st Simon & Schuster hardcover ed.

Publication Information

New York : Simon & Schuster, 2013.

Physical Description

viii, 244 p. : ill. ; 23 cm.

Summary

Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Contents

  • Why things catch on
  • Social currency
  • Triggers
  • Emotion
  • Public
  • Practical value
  • Stories.

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