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Book

1 of 1 Copy Available

  • CENTRAL: Second Floor
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The rules of influence : winning when you're in the minority

Call Number

  • 153.852 C8918 (CEN)

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Edition

1st ed.

Publication Information

New York : St. Martin's Press, 2012.

Physical Description

279 p. ; 25 cm.

Contents

  • Who and what is a minority?
  • How our groups define who we are
  • You in or out?
  • Re-sizing Goliath
  • The Holy Trinity (plus one) of minority influence
  • Making the subjective objective
  • Things are not always as they seem
  • Getting it all wrong
  • The empire strikes back
  • The new rules of influence.

Subjects

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