The art of choosing

Author

Sheena Iyengar

Call Number

• 153.83 I97 (CEN)

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Edition

1st ed.

Publication Information

New York : Twelve, c2010.

Physical Description

xiii, 329 p. ; 24 cm.

Summary

Discusses how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.

Notes

Includes index.

Contents

• The call of the wild
• A stranger in strange lands
• Song of myself
• Senses and sensibility
• I, robot?
• Lord of the things
• And then there were none.