Get them to see it your way, right away : how to persuade anyone of anything

Call Number

  • 153.85 S553 (CEN)

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Publication Information

New York : McGraw-Hill, c2004.

Physical Description

xiv, 206 p. : ill. ; 23 cm.


  • Life's a pitch : selling your ideas to the president or the PTA
  • Set goals (because if you don't know what you want, you won't get it)
  • Speak loudly (without saying a word, ssshhh-- )
  • May I have your attention, please!
  • Who's buying?
  • Your place or mine : know the venue
  • Seize the moment
  • The big news about small talk
  • Listen well and they'll eat out of your hand
  • What questions do you have?
  • Once more with feeling : making the emotional connection
  • Practice pointers for polished pitches
  • Persistence persuades : the vastly neglected art of follow-up
  • The likability factor
  • Give good phone and email
  • Advance or retreat : determining when to withdraw
  • Some final thoughts.

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