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A Comprehensive Step-By-Step Guide to Internet Marketing

Year

2013

Language

ENGLISH

Author

Ryan Yung

Publication Information

BookBaby

Summary

If you're reading the EBook, chances are you're either a marketing professional or a business owner who understands the relevance of Internet Marketing in today's competitive business landscape. You understand that traditional marketing methods are now obsolete and expensive, and you know that by neglecting to market your business on the web, you're totally missing out on powerful results that an effective Internet Marketing strategy can afford. Regardless of your business size and industry, this EBook can serve as your go-to guide for setting up and implementing a successful Internet Marketing strategy. From establishing your SEO keyword to leveraging your social media, this EBook will guide you to every aspect of Internet Marketing. Internet Marketing is the fastest growing and most exciting brand of marketing today. As the world becomes ever more connected, keeping up with the developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. Technology and software are changing at such high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. The web is constantly shifting, growing, and changing – everything is fleeting. How do savvy internet marketers cope with all this? They harness the power of the web – and its myriad tools – for their needs. They find unique and personal ways to interact with customers online. They plan, organize, implement, and measure complex internet-wide strategies seamlessly. Most importantly, they never stop learning, growing, and adapting themselves. Out with the old, In with the new! With the advent of social networking sites, Smartphone, and other multifunctional gadgets; the face of marketing has undergone a major shift in the past decade. In fact, it has become imperative for companies to follow the latest marketing trends – not just to get new customers, but to also retain the existing ones. In today's business landscape, aggressive, competitive, innovative marketing strategies are the name of the game. With all these technological advancements, the consumers have been blessed and given a sense of empowerment. Anyone can buy almost anything online today because the internet has drastically changed the face of commerce in the past decade. The way products are marketed is completely different than it was twenty years ago. Most of these changes have been beneficial to the consumer, but made things harder for marketers. Thus, the challenge for marketers is to figure out how to take advantage of these changes. The biggest change that the internet has had on the marketing world is that it has made it much more difficult to reach customers than it used to be. The internet has also given people a lot of choices as to where they can spend their time. There are billions of websites that people can visit, but this has also been a problem since marketers don't know where to put their advertisement. Having said this, companies have to be more selective about where they are going to advertise. Face the truth! With this EBook, you are well on your way to joining the ranks of today's internet marketing gurus. In this EBook, you will learn the ins and outs of internet marketing, website design and development, online copywriting and web PR. We will also teach you how to implement a successful email marketing campaign, online advertising and PPC. After reading this comprehensive guide to internet marketing, you will be well- versed in SEO, social media and viral marketing. Last but not the least; you will learn about web analytics and conversion optimization. It's never too late to bring your brand to greater heights. Read on and enjoy!

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