eBook
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The Reciprocity Advantage
Year
2014
Language
ENGLISH
Publication Information
Berrett-Koehler Publishers
Summary
A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define a right-of-way (the underutilized resources that are already owned that can be shared with others), partner to do what can't be done alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity, giving now to get later, will become a normal part of winning in the future. The Reciprocity Advantage shows how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for a business. Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for a business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define promising new ideas and nurture them into healthy new businesses. Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clearly. Distilled from hands-on work, this book gets readers started today on creating their own reciprocity advantage.