eVideo
hoopla Instant
Assortments, Variety, and Choice
Year
2016
Language
ENGLISH
Duration
30m
Rating
TVPG
Performers
Ryan Hamilton
Written By
Ryan Hamilton
Publication Information
The Great Courses
Summary
Although consumers almost always say they want more options, research shows that when faced with too many choices, consumers are sometimes unable to make any decision at all. Decision science reveals the best tools to use to narrow your choices when deciding on everything from a movie to a soul mate.