eVideo
hoopla Instant
Halo Effects and Choice
Year
2016
Language
ENGLISH
Duration
30m
Rating
TVPG
Performers
Ryan Hamilton
Written By
Ryan Hamilton
Publication Information
The Great Courses
Summary
Can a marketing campaign affect how a food tastes? Even though you know the ad hasn't changed the food itself, medical imaging reveals that your brain reacts as if it did! Learn about the fascinating ways in which this halo effect can hinder or help the accuracy of your decision making.