eBook
hoopla Instant
Identify and Evaluate Advertising
Year
2015
Language
ENGLISH
Publication Information
Lerner Publishing Group|Lerner Publishing Group
Summary
What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.