Here in libraryland we often talk about the impact that Google has had on our world. The conversations often lead to discussions of not only the change Google has brought to library use, but also its broader worldwide cultural impact. So reading Ken Auletta’s new book Googled: The End of the World as We Know It was both insightful and troubling; giving me a much more nuanced understanding of the Google story but simultaneously raising many questions concerning Google's intentions with its multi-faceted global scope and whether or not a multi-billion dollar global business juggernaut can indeed, as Google’s tagline goes, "not be evil". Best-selling author and journalist Auletta does a great job summarizing the Google story, including informative profiles of its two wunderkind founders Larry Page and Sergey Brin, but only hints at the current battle of the titans that has the Silicon Valley and the media all a twitter.
Googled: The End of the World as we Know It