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Here in libraryland we often talk about the impact that Google has had on our world. The conversations often lead to discussions of not only the change Google has brought to library use, but also its broader worldwide cultural impact. So reading Ken Auletta’s new book Googled: The End of the World as We Know It was both insightful and troubling; giving me a much more nuanced understanding of the Google story but simultaneously raising many questions concerning Google's intentions with its multi-faceted global scope and whether or not a multi-billion dollar global business juggernaut can indeed, as Google’s tagline goes, "not be evil". Best-selling author and journalist Auletta does a great job summarizing the Google story, including informative profiles of its two wunderkind founders Larry Page and Sergey Brin, but only hints at the current battle of the titans that has the Silicon Valley and the media all a twitter.


Googled: The End of the World as we Know It

Posted by Michael Cockrell at 02/24/2010 09:56:09 AM | 

Can I get more info ???
Posted by: Paul Smith ( Email | Visit ) at 3/19/2010 7:41 AM

I will order it today, thanks for the tip.
Posted by: Erin McDougal ( Email ) at 4/15/2010 4:04 AM

I will give this book a read because as a website owner I am aware of how Google changes the playing field frequently. Google is an internet titan but can social media bring it down to size? Facebook are starting to make ground in advertising where previously Google dominated in ppc and adsense, have they been caught napping?
Posted by: Mark ( Email ) at 6/1/2010 4:22 PM

Looks interesting. It's amazing how this company has developed and changed how many businesses focus their marketing efforts. I have my doubts about them "not to be evil", but "it is what it is". And if you're a business owner (large or small) you better learn to play their rules. And you know you've made it when your company name has become a verb (ie. "googled").
Posted by: Tony Green ( Email ) at 7/28/2010 12:35 AM

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