Ever wonder why you can’t just eat one Dorito? Or why that can of Coca-Cola seems to call out to you from behind the refrigerator door? Read, Pullitzer Prize winning author, Michael Moss’s latest book Salt Sugar Fat: How the Food Giants Hooked Us and you will wonder no more. The short answer, science. Plus millions of dollars in advertising and loads and loads of salt, sugar, and fat tossed in just to make sure we can't get enough. Moss takes readers inside the story of the rise of the processed food industry into the multi-billion dollar industry it is today and how big food’s insatiable craving for profit has left an obesity epidemic and generations with poor eating habits in its wake. Salt Sugar Fat is certainly a cautionary tale, and will have every reader questioning their own consumer behavior and eating habits. But Moss’s tone isn't overly preachy and takes a pragmatic view of the food industries focus on providing the much in demand convenience of processed food with the need for individuals to be aware of and responsible for what they put into their bodies. Highly recommended.
Salt Sugar Fat: How the Food Giants Hooked Us